Who better to advise businesses on how to hire an SEO than Google?
We have a saying at Page One Power: websites don’t link to websites, people link to people.
Quality backlinks are critical to SEO. Links are necessary to rank in competitive search and secure organic traffic from Google. But how do you determine link quality, and more importantly how do you acquire quality links?
Editor’s Note: Here’s a super convenient link to the last piece in this Keyword (Not Provided) series (which shouldn’t be too hard to find as it only happened two posts ago, but just in case…): be sure to read Keyword (Not Provided) Research for Link Building: Find Your Words!
Editor’s Note: In this post, Sam Ott reflects on more than just guest posting and the proverbial fork. Sam gives us a brief but thoughtful rundown on three of the hottest issues in search marketing– content, social media and the ever-expanding Borg collective that is Google+.
Ah, keyword research. Not so long ago, this was one of the most straightforward steps in any link building campaign. Google would provide the list of keywords driving organic search to your site. You would build links using the the top keywords as anchor text. You would look for opportunities for traffic by identifying for which terms you were getting some traffic but ranking poorly. You would start a link building campaign focusing on these keywords. Each of these links would be a vote for your site that would signal your importance to Google’s web crawlers. The anchor text would work with other on-page factors and confirm what your site was “about.” Straightforward to understand, straightforward to manipulate– Not anymore. Building a slew of links with exact-match anchor text is now considered a link scheme. Even if this weren’t the case, this would be difficult to continue to do as Google no longer gives you your keywords for free. As of September 23, 2013, 100% of Google’s searches are secure, which means that analytical data no longer exists for Google’s organic search traffic. 95% or more of keywords are shown as being “(not provided).”While there are other ways to determine […]
January 1st has come and gone. Has your blog written its New Year’s resolution-themed content yet? From the Huffington Post’s resolutions for “progressives” to Idealist Careers’ “professional” resolutions (complete with linkbait gifs!), it seems that every site needs a post that reflects on 2013 and strategizes ways to improve in 2014. As you can tell from the title of this piece, this blog is no exception. I mean, who doesn’t want to take a stab at writing the definitive piece on link building going into the New Year? But did link building change much in 2013? Did you? Sure, we’ve had Google algorithm updates. We’ve seen Anglo Rank and Rap Genius get busted for bad practices. We make minor adjustments but let Google take the lead. We talk about link building like its something that we’re getting away with as opposed to a marketing tactic that is necessary as long as links play a role in both Google’s algorithm and connecting relevant content across the internet.
On Christmas day, the owners of the site rapgenius.com got a big heap of Google coal in their stockings. The burgeoning site, which the webmasters describe as a “hip hop Wikipedia,” fell victim to a manual penalty from the Google spam team. The penalty occurred after the webmasters behind Rap Genius employed a tactic which has swiftly been labeled as TieFating. The team would offer to tweet out the site of any webmaster who would embed a link using the anchor text “Justin Bieber lyrics.” It has yet to be determined which is worse: the fact that Rap Genius would employ such an obviously foul tactic, or that Justin Bieber is a “rap genius.” “We didn’t see our penalty in webmaster tools. We can’t see when we wear our sunglasses inside lulz.” According to Josh Constine of TechCrunch, the Rap Genius webmasters are working on a resolution with the all powerful spam detectors at the behemoth search engine. Of course in hip hop terms, a resolution can mean a drive by on the Vegas strip. Rap Genius was launched in 2009. Despite the steep competition of online lyric databases, the site gained a lot of traction rather quickly. It’s […]
The most frustrating part of being a link builder: the constant rejection. Even the best link builders aren’t going to hit all of their prospects. It’s hard not to let the rejection get to you, but remember: ’tis the Christmas season. There are polite ways to go about it. Let’s take a cue from the famed cue card scene from the Christmas classic Love Actually.